{"id":14728,"date":"2025-03-14T09:30:00","date_gmt":"2025-03-14T14:30:00","guid":{"rendered":"https:\/\/www.premisehealth.com\/?p=14728"},"modified":"2025-03-13T13:18:10","modified_gmt":"2025-03-13T18:18:10","slug":"the-shift-to-primary-care-centered-health-plans-making-care-more-affordable-a-conversation-with-ashok-subramanian-ceo-and-founder-of-centivo","status":"publish","type":"post","link":"https:\/\/www.premisehealth.com\/resources\/blog\/the-shift-to-primary-care-centered-health-plans-making-care-more-affordable-a-conversation-with-ashok-subramanian-ceo-and-founder-of-centivo\/","title":{"rendered":"The Shift to Primary Care-Centered Health Plans \u2013 Making Care More Affordable: A Conversation with Ashok Subramanian, CEO and Founder of Centivo"},"content":{"rendered":"<!-- Divider -->\n<hr class=\"block--divider\" style=\"border: none; height: 1px; margin-bottom: 0; margin-top: -125px; background: transparent \">\n<!-- Divider end-->\n<section class=\"block block--freeform\"><div class=\"container\">\n\n<p><span data-contrast=\"auto\">It\u2019s no secret the cost of healthcare has reached record highs, driving demand for better solutions for employers, employees, and families. Primary care is proven to improve health outcomes and lower care costs, which is why an increasing number of employers are turning to this important type of care.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Premise Health is keenly aware of the challenges facing organizations and their people. In <\/span><a href=\"https:\/\/info.premisehealth.com\/the-shift-to-primary-care-centered-health-plans-webinar-recording\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"auto\">The Shift to Primary Care-Centered Health Plans: Making Care More Affordable<\/span><\/i><\/a><span data-contrast=\"auto\">, Ashok Subramanian, CEO and Founder of Centivo, joined Premise\u2019s Derek Brochu, Chief Strategy and Development Officer, and Ryan Donnelly, Senior Vice President of Strategy and Innovation, to discuss the healthcare industry\u2019s increased interest in direct healthcare \u2014 along with Premise\u2019s partnership with Centivo to offer a primary care-centered health plan. Read more for some highlights from the webinar.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Interested in learning more about the partnership between Centivo and Premise and the new health plan? <\/span><a href=\"https:\/\/info.premisehealth.com\/the-shift-to-primary-care-centered-health-plans-webinar-recording\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Catch the full conversation on-demand<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Trends Driving Interest <\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Derek and Ashok shared some of the biggest trends they\u2019re witnessing in the healthcare industry, along with what they\u2019re hearing from their clients and members.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b>Unprecedented cost increases<\/b><\/p>\n<p><span data-contrast=\"auto\">Employers are continuing to struggle with increasing healthcare costs. Many organizations are seeing <\/span><a href=\"https:\/\/www.hrdive.com\/news\/healthcare-costs-increase-by-double-digits-again-wtw\/733676\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">double-digit healthcare premium increases<\/span><\/a><span data-contrast=\"auto\"> on a year-over-year basis. This is, in part, due to a primary care supply demand imbalance. With a <\/span><a href=\"https:\/\/www.ama-assn.org\/practice-management\/sustainability\/doctor-shortages-are-here-and-they-ll-get-worse-if-we-don-t-act\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">shortage of providers<\/span><\/a><span data-contrast=\"auto\">, there\u2019s not enough access to care. As a result, employees aren\u2019t getting the preventive care they need, leading to an overuse of reactionary care, like urgent care clinics, which drives up costs for employers. But organizations aren\u2019t the only ones facing these cost increases. Many families can\u2019t afford their healthcare anymore: in the last year, 1 in 4 Americans have missed out on healthcare because of cost.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b>High interest in direct primary care<\/b><\/p>\n<p><span data-contrast=\"auto\">We are at a tipping point in the benefits industry. Now more than ever, many organizations are taking ownership over these cost and access problems. This has led to a greater interest \u2014 and bigger investment \u2014 in direct primary care. Direct healthcare is gaining popularity due to its ability to eliminate common barriers to care that individuals often encounter in the community, while also providing cost savings for employers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b>Demand for full-suite solution<\/b><\/p>\n<p><span data-contrast=\"auto\">Put simply: employers are tired of multiple point solutions that drive up healthcare costs and don\u2019t improve the health of their employees. Because of this, a greater number of employers are interested in adopting holistic healthcare offerings. By investing in a full-suite model like <\/span><a href=\"https:\/\/www.premisehealth.com\/resources\/blog\/what-is-advanced-primary-care\/\"><span data-contrast=\"none\">advanced primary care<\/span><\/a><span data-contrast=\"auto\">, organizations can relieve point-solution fatigue for their people and start focusing on preventive care, leading to improved health, increased employee satisfaction, and reduced costs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">A Solution to Healthcare\u2019s Biggest Challenges <\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Premise is evolving with the healthcare industry to provide a solution, and the answer lies in encouraging more people to get more primary care. Through a partnership with Centivo, Premise is offering a primary care-centered health plan that will launch for the 2026 benefits year centered around the advanced primary care model. It aims to offer members an affordable plan option that provides the comprehensive coverage they need to care for themselves and their families. Those who select this plan will have access to excellent primary care and high-quality specialists when necessary, all while saving money through low premiums and out-of-pocket expenses.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By pairing Premise\u2019s advanced primary care with Centivo\u2019s high-value network, this partnership is providing employers and members with a better healthcare choice. With 60 years in the healthcare business, we know that when people engage with Premise, they have better healthcare experiences, which leads to higher preventative care utilization, improved healthcare outcomes, and keeps people out of expensive downstream care settings. Both employers \u2014 and their people \u2014 save money along the way.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">How Does the New Health Plan Work for Employees?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The health plan is simple. Once someone chooses this plan during annual enrollment, they\u2019ll then need to choose a Premise provider as their attributed provider. Enrollees will get a free annual physical from that provider to check in on their health and free primary care visits for any concerns throughout the year. If a member needs to see a specialist for non-urgent care, their designated PCP will refer them through a high-value contracted network.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Premise advanced primary care model consistently improves outcomes and reduces costs, but it only works if people use it. By building this system of incentives, in the form of a plan, more people will be encouraged to engage with the high-quality care available to them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Interested in learning more about Premise Health and this primary care-centered health plan? Reach out to us <\/span><\/i><a href=\"https:\/\/www.premisehealth.com\/contact-us\/?_ga=2.137203059.270407667.1740676800-1428945046.1721061146\"><i><span data-contrast=\"none\">here<\/span><\/i><\/a><i><span data-contrast=\"auto\">.\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<\/div><\/section><!-- Divider -->\n<hr class=\"block--divider\" style=\"border: none; height: 1px; margin-bottom: 0; margin-top: -100px; background: transparent \">\n<!-- Divider end-->\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret the cost of healthcare has reached record highs, driving demand for better solutions for employers, employees, and families. Primary care is proven to improve health outcomes and lower care costs, which is why an increasing number of employers are turning to this important type of care.\u00a0\u00a0 Premise Health is keenly aware of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2628,2630,2632,2634,2639,4101","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-14728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Shift to Primary Care-Centered Health Plans \u2013 Making Care More Affordable: A Conversation with Ashok Subramanian, CEO and Founder of Centivo - Premise Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premisehealth.com\/resources\/blog\/the-shift-to-primary-care-centered-health-plans-making-care-more-affordable-a-conversation-with-ashok-subramanian-ceo-and-founder-of-centivo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shift to Primary Care-Centered Health Plans \u2013 Making Care More Affordable: A Conversation with Ashok Subramanian, CEO and Founder of Centivo - Premise Health\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret the cost of healthcare has reached record highs, driving demand for better solutions for employers, employees, and families. 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